BRIEF: Create an app that brings together a community through a common practise/ hobby.
SOLUTION: The KNOTS app is a community platform for artists share their patterns and projects. The target audience consists of beginners, intermediates and expert knitters. The goal for this app is to get more people involved in the knitting community and find a new life long hobby.
EMPATHISE
The empathise stage consisted of 6 user interviews with users who knit and crochet as well as 3 diary study participants who had never knit or crochet before starting the study. the results from these interviews were collected and sorted into an affinity diagram; to look for groups and links from the questions asked.
DEFINE
The insights from the interviews and affinity diagram were used to create three distinct personas: The novice, the intermediate and the expert. The use of personas was very insightful as a way to get into the mind of the user through user stories and narrative scenarios.
IDEATE
The ideation process follows many different ideating techniques such as rapid idea generation, how might we questions, 6 up templates etc. to produce new ideas ready for the prototyping stage. these ideas and initial features were put into a NUF test as well as compared to direct competitors such as Raverly and Dreamknit.
PROTOTYPE:
The main features picked for this wire-frame are: homepage, upload, tutorials and profile. I wanted to keep it as simple as possible as to not confuse the user or over-complicate the premise of the app.
style guide for the high fidelity prototype
TESTING:
The purpose of conducting a 5 act interview was to be able to test my high fidelity prototype to potential users and gain honest feedback on the highlights and pain points of the prototype. Recording the interviews and creating an affinity diagram from the transcript allowed me to gain a clearer understanding of the feedback and know how to more forward in future re-designs.
FINAL DESIGN
