Brief: Re-design the K&R website
Solution: Create a minimalistic and cohesive design for the brand hosted on Shopify. The client wanted a user friendly format for first time customer, a photo forward layout, and minimal text.
MOODBOARD:
Researched into different fashion e-commerce websites. I looked into different grid layouts and photography for products.
IDEATION:
SITEMAP
Mapped out the information architecture of the site, to maintain an easy and smooth user experience for new customers.
MID-FI PROTOTYPE
Started to mock up pages on figma, work on page layout, especially for the product description page, landing page, and Need Help pages. I wanted a light and minimal feel. I created an overview layout for the website, using components and variants to build different templates.
Brand Book:
